Press Release

Bowling Rewards Signs Strike and Spare Lanes in 14 Center Deal

August 16, 2008
Langhorne, PA

Bowling Rewards, LLC announced today the signing of Strike and Spare Family Fun and Bowling Centers, based in Hendersonville, TN. Strike and Spare Bowling Centers operates 14 bowling centers throughout Kentucky and Tennessee and has been expanding its locations with an aggressive acquisition strategy.  Strike and Spare management learned about Bowling Rewards at the 2008 MUBIG meeting in Chicago, IL and quickly signed on after watching the presentation and learning about the success at fellow MUBIG member Playdrome Bowling and Entertainment Centers.  Strike and Spare will allow customers to use their Bowling Rewards card at ANY Strike and Spare location to earn and redeem rewards.      

The deal continues Bowling Rewards’ entrée into the sphere of multi-unit operators, which control 23% of independently owned centers across the US. 
“We’re obviously thrilled with the opportunity to work with a major operator such as Strike and Spare,” says Adam Miller, President of Bowling Rewards, LLC.   “Running the Bowling Rewards program at multiple locations increases the need for proactive monitoring of the processing environment as the number of employees and transactions increase.  We have designed special reporting and internal controls with these needs in mind”, continues Miller.

About Bowling Rewards, LLC
Bowling Rewards LLC is a software and marketing firm dedicated to the development and support of next generation gift, loyalty and rewards programs for the sport of bowling.  The firm was founded in October of 2006 and currently operated by AmeriCardGold, a stored value card software firm based in Langhorne, PA.   

About Strike and Spare Family Fun and Bowling Centers
Privately owned Strike and Spare Family Fun and Bowling Centers operates 14 centers across Tennessee, Kentucky and Indiana including the Hendersonville Circus World, featuring bumper cars, ice skating, laser tag and a roller coaster.