Press Release

EMBED Cards Now Compatible on Bowling Rewards Network

December 19, 2008
Langhorne, PA

Bowling Rewards announced today the successful testing and compatibility of EMBED cards on the Bowling Rewards platform. EMBED is a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry.  EMBED cards issued to customers can now be specially printed and encoded for compatibility on the Bowling Rewards VeriFone and Internet Terminals, enabling customers to use just a single card for transactions on the EMBED system and prepaid gift and rewards transactions on the Bowling Rewards system.  Clients using the EMBED system will not need to issue separate rewards cards to customers and can use the EMBED cards for all Bowling Rewards transactions.  Bowling Rewards, LLC announced it will charge a modest compatibility fee to its baseline subscription service but expects interested clients to save significantly on plastic card expense long-term.   

“Our software is all about One Card Technology”, asserts Adam Miller, President of Bowling Rewards, LLC.  “Allowing a single card to be used for multiple applications has and always will be a focus for us and we’re glad to offer more flexibility and convenience to our clients in the FEC industry.  We look forward to a successful partnership with EMBED to enable our mutual clients to maximize their loyalty program marketing and deliver the best and most convenient experience to the end user.”

About Embed
With offices in the USA, UAE, and Australia, the Embed System is a total operating solution for any entertainment facility.  The Embed System allows for admissions control, cashless operation of games and attractions, retail, food and beverage sales, full prize redemption management, and integrated event scheduling.  For additional information on Embed, please visit their web site at www.embedcard.com. 

About Bowling Rewards, LLC
Bowling Rewards LLC is a software and marketing firm dedicated to the development and support of next generation gift, loyalty and rewards programs for the sport of bowling.  The firm was founded in October of 2006 and is currently operated by AmeriCardGold, a stored value card software firm based in Langhorne, PA.