April 5th,
2009
Langhorne, PA
In combination with
its award winning rewards card program which combines gift card capabilities,
cash back rewards, games, paperless database building, and customer loyalty
strategies on one card, Bowling Rewards, LLC has now added fundraising which
promises to transform advertising and marketing as we know it today. The new module gives participating
centers a turnkey system that breaks down the doors of local non-profit
organizations interested in raising funds simply by going bowling. Now Bowling Rewards can be used by
proprietors not only to increase frequency and spending from regular customers
but also to drive new business in the door through fundraising. The corresponding donation expense is
“pay per sale” advertising, meaning the only time proprietors pay donations is
after a sales transaction by a non-profit cardholder. This new fundraising
breakthrough allows merchants to avoid the huge expense and paper waste of
coupons, advertising, newspapers, punch cards, discounting and other hard to
track marketing programs which often provide little if any tracking and
measurement capabilities.
Here’s How It Works
Proprietors simply
distribute their custom designed loyalty card to schools, churches, soccer
clubs, little leagues, any group desirous of raising money on a local or
national level. All transactions are
tied to the card ID number encoded on the mag stripe so each merchant has the
ability to support unlimited numbers of non-profits with seamless integration
and the swipe of a card through their credit card or Internet terminal.
With the preload
function, merchants might ‘load’ $5.00 or $10.00 on the card to drive new and
existing customers to their location for the initial visit. When the card is swiped on the
terminal, the customer can redeem their free gift, earn cash back rewards for
future visits, AND fund their favorite non-profit with a designated percentage
set by the individual proprietor. When
the card is presented and swiped, each merchant captures all the key marketing
data uploaded to their own private and secure database without paper forms or
signup sheets!
In these tough
economic times, businesses are not the only ones suffering,” stated Steve
Schroeder VP of Marketing and co-founder of Bowling Rewards. ‘Non-profit donations are down, and
the individual consumer is pinched so we are very pleased to announce our latest
custom solution which addresses every need in the marketplace with win-win for
everyone involved.’ continued Mr. Schroeder.
“We feel our
fundraising module when combined with our proprietary gift, rewards, and loyalty
benefits create an unbeatable combination to lift ROI for the proprietor as well
as support key community needs at the same time,” added Adam Miller, President
and co-founder. ‘One of the key
components of our program is the ability for each non-profit to access spending
and purchases of their customers in real time and in this day and age, we felt
this requirement was simply a must.’ continued Mr. Miller.
Accountability and Transparency
What might be the
first time in fundraising history, non-profits are supplied their own unique
user name and password allowing organization leaders to log in and monitor sales
transactions at participating locations in real time. Non-profit administrators can even be
BCCed on “thank you” emails that send to their organization’s members reporting
earned rewards and donations earned back to charity. The whole system is designed to foster
tighter relationships between proprietors and local non-profits to help grow
each other’s bottom lines. Mr.
Schroeder adds, “No more selling candy bars, washing cars, organizing pancake
breakfasts or other numerous attempts to raise a little bit of money with a
great deal of effort; simply go bowling more often and create significant cash
flow for your favorite non-profit.”
About Bowling Rewards, LLC
Bowling Rewards, LLC is a
software and marketing firm dedicated to the development and support of next
generation gift, loyalty and rewards programs for the sport of bowling.
The firm was founded in October of 2006 and currently operated by AmeriCardGold, a stored value card
software firm based in Langhorne, PA
|
