Bowling Rewards Launches Turn-Key Email Marketing Program with ‘Query of Database’ Feature
September 3, 2009
AmeriCardGold Stored Value Networks, LLC, operator of the Bowling Rewards program, announced today the completion of their proprietary Email/Texting/database query technology for the sport of bowling and beyond. For example, the new email marketing module enables subscribed clients to push a few buttons with their mouse and sort their top 30 customers during the month of September by visits, spending, frequency and scores of other ‘data categories.’ Or, the user might select a list of customers who have birthdays next month, or are aged 12-17 and belong to a Junior Bowlers group. The data segmentation possibilities are endless. When the list pops up matching the requested criteria, users simply click into the TEXT or EMAIL application and create AND deliver a professional campaign within seconds to the targeted subscriber list. All email marketing templates are custom designed by Bowling Rewards creative artists and uploaded to the server for selection. Clients simply select the template they want for the targeted campaign (league, birthday, corporate, etc.) select a subscriber list and send the email off for delivery. The service boasts an extraordinarily simple user interface, compliant with CAN SPAM laws and optimized to bypass ISP spam filters. But most importantly, the email marketing application is INTEGRATED into the Bowling Rewards system and hence, the BR client’s customer database. Integration with the customer database makes the whole experience a breeze to manage without the usual hassles of dealing with complicated imports, exports, and bounce back email addresses through 3rd party solutions.
“We launched our proprietary fundraising program several months back to help build databases, reduce costs and increase new customer acquisition but we needed an effective tool to manage all the data and now we have it,” stated Steve Schroeder Co-founder and Senior VP of Marketing. “Business owners do not need Constant Contact, SilverPop, eBowl.biz, Icontact, or any other similar type of ‘third party’ email company to manage the send button. Bowling Rewards now replaces all of these companies with a less expensive more robust and MUCH SIMPLER to use alternative that is integrated right into our client’s customer database. There has NEVER been such an easy to use program designed to lower costs, increase profitability, communicate with customers and sustain our environment than the solutions we just launched,” continued Mr. Schroeder.
Adam Miller President and Co-founder agreed. “Instead of plain email addresses being exported to third party software, our clients can now ‘query’ their own database for remarkable target marketing campaigns with robust ROI capabilities to not only track and reward their most profitable customers, but communicate with them in an ongoing and interactive basis, all under one roof. Clients already have a logon ID and PW to access the Bowling Rewards system. Now they have the power to execute email or text marketing campaigns right inside the same system. For people who understand the email marketing business and integrated solutions, they will share our opinion this new service is off-the-hook awesome.
About AmeriCardGold Stored Value Networks, LLC
AmeriCardGold Stored Value Networks, LLC is a loyalty marketing and software company that operates the Bowling Rewards program. AmeriCardGold is dedicated to the development and support of next generation gift, loyalty and marketing programs for the sport of bowling.
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