Email Marketing Nirvana: Bowling Rewards Launches Exciting New Upgrades
March 9, 2010
Ask anyone who has used an email marketing application and chances are they
will tell you about the annoying process of uploads, downloads, imports,
exports, re-formatting of lists, scrubbing bad emails, deciphering bounce reason
codes, managing bounces, HTML editors and all kinds of similar issues. For the average proprietor, email
marketing can be a tedious and time consuming process. With Bowling Rewards, email
marketing is quick and easy. Proprietors can query their customer database by days since last visit,
customers with birthdays next month, age, gender, spending, frequency, and a
number of other filters. These
queries are very simple, accomplished with mouse clicks next to easy to use
radio dials so nothing more than moving a mouse is required for sophisticated
database query information, reporting and sending. Once the filters are set, merchants
can create subscriber lists with the press of a button. Here are some examples of subscriber
list names based on their data filter:
Unfortunately, in today’s marketplace, the vast majority of merchants who run email campaigns simply upload a database to a third party ESP such as Constant Contact, iContact, or ebowl.biz. There is no tie to transactions, rewards, fundraising, visits, etc. It’s just a list and even though email marketing is years old, consumers are demanding better communication and more relevance from those allowed to communicate with them.
Automatic Refresh and Hard Bounce Management
Once the subscriber lists have been created with pre-defined query
criteria, the software automatically refreshes the lists based on newly
activated cards, changes in spending habits, and registration profile updates. This refresh process runs
automatically each week, or more frequently at the merchant’s discretion. Bounces work the same way. Each week a batch job runs that
automatically cleanses hard bounces (bad email addresses from the merchant’s
database and deactivates the customer’s card, which prevents rewards from being
The end result of this automatic refresh and automatic bounce management process is the ability to keep subscriber lists up to date, without human intervention, and this is a VERY big deal, representing a new level of efficiency in database marketing. The ability to integrate email marketing with a customer rewards and fundraising database is a breakthrough in loyalty innovation and creates a proprietary competitive advantage which no other email solution can offer. Who wants to be hassled uploading or downloading lists when you can set everything on auto-pilot without any work?
AmeriCardGold Stored Value Networks, LLC is a software and marketing firm dedicated to the development and support of next generation gift, loyalty and rewards programs for a variety of industries. We developed the Bowling Rewards program to serve the sport of bowling and added customized applications unique to the industry.
StreamSend offers a permission based e-mail marketing suite of applications to marketers, entrepreneurs and online retailers around the world. The company started in 1998, when Dan Forootan founded EZ Publishing, a web hosting and design company.
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